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Mission Statement

NSHC Mission Statement

The National Society of Health Coaches is dedicated to advancing the use of Evidence-based Health Coaching (EBHC)® in clinical practice.   The Society’s program uses the foundation of motivational interviewing (MI) and other strategic interventions within a health coaching context to actively and safely engage patients/clients in health behavior change.  This approach guides patients/clients to better self-manage wellness and chronic health conditions resulting in optimal health outcomes, reduced health risk, and lowered overall health costs.

NSHC Co-Founders & Lead Coaches

The National Society of Health Coaches (NSHC)® was founded in 2007 as the health coaching division of Miller & Huffman Outcome Architects, LLC, on the premise that healthcare clinicians could positively impact health behaviors and patient/client “compliance” by altering the traditional patient engagement approach through evidence-based conversation strategies.

  • Melinda Huffman, NSHCOA Co Founder

    Melinda Huffman

    BSN, MSN, CCNS, CHC

    Melinda Huffman is a Co-Founder of National Society of Health Coaches and Principal of Miller & Huffman Outcome Architects, LLC. She is a best-selling author, writer, educator, and nationally known speaker who has over 30 years of experience as a cardiovascular clinical nurse specialist and has developed outcome-based disease management programs for acute and post-acute care.

  • Colleen Miller NSHCOA Co Founder

    Colleen Miller

    RN, BS, CSBC, CHC

    Colleen Miller is a Co-Founder of National Society of Health Coaches and Principal of Miller & Huffman Outcome Architects, LLC. She is a Tenured healthcare executive, author, speaker, and Certified Small Business Consultant with over 27 years of experience creating and executing outcome-based clinical models, evidence-based disease management programs, clinical software and integrated IT strategies across the healthcare spectrum.



  • laura norton general manager chc bsn rn

    Laura E. Norton, MBA, BSN, RN, CHC

    General Manager | Registered Nurse | Certified Health Coach

    Throughout her nursing career, Laura has learned that the most meaningful moments in healthcare aren’t defined solely by clinical interventions—they’re created when patients feel heard, respected, and empowered to become active partners in their care. That belief has shaped her career as both a Registered Nurse and healthcare leader and continues to inspire her work every day at the National Society of Health Coaches (NSHC).

    Laura’s journey to healthcare leadership is unique. Before becoming a Registered Nurse, she spent years leading business operations, developing organizations, and driving strategic growth. While that experience strengthened her leadership and business acumen, she ultimately chose to pursue nursing because she wanted to make a more direct and lasting impact on people’s lives. Today, she brings together the perspectives of both clinician and executive—combining compassionate patient care with strategic leadership to help shape the future of healthcare.

    Every day, Laura has the privilege of advancing the Society’s mission of integrating Evidence-Based Health Coaching (EBHC®) into clinical practice. She believes that when clinicians combine their clinical expertise with evidence-based communication strategies, they build trusted partnerships that help patients, families, and clients make informed decisions, strengthen self-management skills, and achieve meaningful, sustainable health behavior change. This philosophy reflects NSHC’s commitment to actively and safely engaging patients, families, and clients through evidence-based communication, motivational interviewing, and other strategic interventions that improve health outcomes, reduce health risks, and promote lifelong self-management.

    Laura’s leadership is grounded in experience. As a practicing Registered Nurse, she continues to care for patients in the acute care setting, giving her firsthand insight into the realities clinicians face every day. She understands the complexity of caring for individuals with acute and chronic conditions, balancing evidence-based practice with compassionate care, and helping patients navigate the challenges of long-term health management. Those experiences continually reinforce her belief that health coaching is not an additional task—it is a more effective way of partnering with patients to improve engagement, strengthen self-management, and support better health outcomes.

    Combining clinical nursing expertise with executive leadership and organizational strategy, Laura works alongside healthcare organizations, educators, and professional associations to expand the reach and impact of Evidence-Based Health Coaching. She is passionate about equipping clinicians with practical, evidence-based skills that strengthen therapeutic relationships, foster shared decision-making, and improve patient engagement across the continuum of care. She also collaborates with national and international organizations to advance the adoption of Evidence-Based Health Coaching and support clinicians in improving outcomes through patient-centered partnerships.

    Laura earned her Bachelor of Science in Nursing from Xavier University and her Master of Business Administration from Franklin University. Throughout her career, she has remained committed to lifelong learning, servant leadership, and continuous improvement because she believes healthcare advances when clinicians are equipped with the knowledge, confidence, and communication skills to partner with those they serve.

    For Laura, NSHC is more than a professional organization—it is a community of clinicians united by a shared purpose: transforming healthcare through Evidence-Based Health Coaching. Every day, she is inspired by healthcare professionals who are committed to empowering patients, families, and clients to become active participants in their health, strengthen self-management, and achieve sustainable health behavior change. She considers it both a privilege and a responsibility to help lead that mission and to support clinicians who are shaping the future of patient-centered care through evidence-based coaching.

A small group of medical student residents gather around a boardroom table to to meet with their medical team lead. They each have cases out on front of them as they work together collaboratively to discuss each one. They are each dressed professionally in medical scrubs and are listening attentively to the doctor leading the meeting at the head of the table.

The NSHC founders, in recognizing that clinicians and allied healthcare providers possess fundamental communication and health teaching skills through their education, experience, and expertise, developed the NSHC health coach training, especially for these users. The goal of this program is to afford users new strategies and interventions called Evidence-based Health

Coaching (EBHC)® to actively engage clients in improved self-management skills, and to assist clients to self-discover their own ambivalence toward needed health behavior change, thereby increasing the likelihood that change will occur to improve both cost and quality health outcomes.

Core Competencies - Health Coach Practice Standards

NSHC Code of Ethics

NSHC Code of Ethics and Standards of Practice are based on those of the American Medical Association, the American Nurses Association, and the International Coaching Federation.

An NSHC Certified Health Coach:

  1. May use the credential of NSHC Certified Health Coach only after passing the NSHC certification exam or recertification, if there is no breach of the NSHC code of ethics and/or standards of practice, and if one’s professional license is unencumbered and current with the issuing body and in NSHC’s database.
  2. Uses NSHC health coach certification only within the limits of one’s professional State Practice Act and/or other professional certification.
  3. Adheres to all ethical standards of practice for his/her respective healthcare profession, including maintaining an active, unencumbered license, registration or special certification to practice.
  4. Maintains the strictest level of privacy and confidentiality with all patient information.  Adheres to all HIPAA regulations.
  5. Participates in professional activities that contribute to the health coaching community and the improvement of care quality, health outcomes, and reduced healthcare costs.
  6. Truthfully identifies his/her coaching qualifications, NSHC credential, expertise, and experience.
  7. Makes clear to the employer or to the client what can reasonably be expected of his/her certified health coaching services.
  8. Strives to ensure that the patient fully understands the terms of the coaching relationship.
  9. Recommends the client seek another coach if it is believed that he/she can no longer meet the client’s needs.
  10. Discloses to the client any third-party remuneration that comes to him/her as a result of the referral of the same client.
  11. Openly discloses any conflict of interest to the client and offers to remove self from the coaching relationship when such is identified or realized
  12. Provides health coaching in a nonjudgmental and nondiscriminatory manner that meets the diverse needs of the client while preserving the client’s autonomy and dignity.
  13. Strives to protect the health, safety, and rights of the client.
  14. Refrains from knowingly condoning any client behavior that would jeopardize safety or have untoward or adverse consequences
  15. Avoids sexual, racial, or other forms of discrimination.
  16. Refrains from a sexual or personally inappropriate relationship with clients, their caregivers or providers.
  17. Respects the right of the client to terminate the coaching relationship at any time.

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